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Product Design is the Key to Brand Success
So you've been busy building your business. You've concentrated on marketing. You've gotten on the market and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You have created your blog. You've got even written articles and posted them all around the web. You've got hung around boards and posted 'till you had been told to stop. You've got been building your brand like gangbusters.
But have you forgotten something?
The biggest model success factor isn't marketing. It is delivering in your promises. It is delivering a quality product to your customers.
And for these of us creating learning content which means your biggest success factor is product creation. You see it's in product design and creation that most of your quality goes to be inbuilt -- or left out.
Within the quick term, folks listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises -- each stated and implied -- after which make a decision. Your marketing will convince people that you do know what you're doing. And that you will deliver a quality product.
But in the long term, they will decide you by how well you actually deliver on those promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business developing a long run relationship with your prospects is a key to success. That's why list building is so important.
And when creating courses and eBooks and different information products the biggest affect on your quality is the way you design and develop your products.
Quality in a learning content product is measured on three levels.
The first is content. But your prospects -- your target market -- are taking your course precisely because they don't know the content. They're there to study the content. So their judgment of the quality of that content is different. It is not based mostly on how well you know your subject.
Instead your customers will decide your content primarily based on how well it meets their wants and expectations. Did you design the product to resolve a selected problem they are having? Did you design your product around their motivations? That is how they will judge your content.
The second thing they will judge you on is organization. Do you seem to understand the subject well sufficient to present it in order that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?
Finally they will decide you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and simple to speak to?
But it's not that simple. You see the way you deliver quality content includes intently figuring out and concentrating on your customer. And that very same goal buyer you defined within the product design and creation process will be used for all of your contacts with your customers. Including making your marketing goal your desired customer. So your brief time period influence ultimately also relies on the quality of your product design process.
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